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Today’s Internet shopper might be better educated, but you can bet there are a couple of cost-of-ownership items they didn’t count on. Veteran F&I manager and trainer runs through F&I’s new message to customers.
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According to a new Kelly Blue Book Market Intelligence Survey, 64 percent of new-car shoppers say they plan to research their financing options on the Web. The vehicle information site also announced that it has entered into exclusive partnerships with Bank of America and Autobytel Inc.'s Car.com to offer prime and subprime financing to visitors of KBB.com.
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We know car buyers love the Internet, but what sites drive their buying intentions? A new study discovered that today’s consumer is driven by research, not brand.
Read More →Consumers who use the Internet to shop for a new vehicle spend an average of 18-19 hours researching new- and used-vehicle purchases, according to the recent Automotive Buyer Influence Study conducted by Polk and AutoTrader.com.
Read More →After remaining stable during the last four years, the percentage of used-vehicle buyers who use the Internet in their shopping process has increased to 68 percent in 2010 — a five percentage point increase from 2009, according to J.D. Power and Associates.
Read More →Edmunds.com is currently working with authorities, Web hosts and banks to put an end to a scam that victimizes online car shoppers.
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