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In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.
Read More →The industry SAAR jumped to 16.77 million units, up from last May’s 15.48 million-unit rate and last month’s 16.04 million-unit SAAR.
Read More →The FTC has approved final consent orders settling charges that Nissan North America Inc. and an advertising agency deceptively advertised a Nissan Frontier truck pushing a dune buggy up a steep hill, something the truck cannot do.
Read More →The weather cleared in time to drive up April sales by 4.1% from a year ago. April’s SAAR was 16.04 million, up from March’s SAAR but down from a year ago.
Read More →The spring thaw helped new-vehicle sales rebound in March, with the seasonally adjusted annual rate rising from last March’s 15.3 million rate to 16.4 million.
Read More →Vehicle OEMs are hopeful for a sales rebound after winter storms pushed down sales in late January. According to Autodata, both the industry SAAR and total sales were down from a year ago.
Read More →A new brand loyalty report from CarFinance.com found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.
Read More →December sales were in line with last year’s total, while annual sales increased nearly 8% to 15.6 million units.
Read More →Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.
Read More →The former sales manager at Serra Nissan was indicted by a federal grand jury for bank fraud. He pleaded not guilty to devising a scheme to defraud Capital One Auto Finance.
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