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Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.
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Automotive Mobile Solutions, a mobile marketing company serving automotive retailers, will be working with Deckspire to bring geo-targeted, geo-fenced mobile advertising to dealers.
Read More →The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.
Read More →Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.
Read More →The nation’s chief enforcement agency singled out five dealers for deceptive advertising in March. The magazine’s resident legal wiz weighs in.
Read More →Five car dealers have agreed to Federal Trade Commission settlement orders that require them to stop running ads in which they promise to pay off a consumer's trade-in no matter what the consumer owes on the vehicle.
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