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In his new role, Trent Strauss will lead the local auction dealer relations teams throughout the United States. He will also oversee deployment of the company’s national sales and dealer relations strategy.
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On Easter Sunday, TrueCar announced plans to alter its business model in an attempt to win back dealers after a tumultuous 2015. Company CEO Chip Perry reassured dealers in a video posted on the company’s site that things will be different this time around.
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