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Automakers are dipping their toes in the subscription waters, but dealers and some industry watchers are skeptical about the business model’s lucrativeness and its ability to attract customers.
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Fair’s latest funding round was led by BMW iVentures and includes investments from Penske Automotive Group and other investors. The startup also raised nearly $1 billion in debt funding from a group of investment banks and a Sherpa Capital-led entity.
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Fair was founded last year by former TrueCar CEO Scott Painter and auto finance legend Georg Bauer. Today, the company launched its car-buying app, which allows a customer to get a pre-owned car with just a driver’s license and a bank account.
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