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Panelists serving on this year’s Executive Panel said the industry’s drive toward recovery is revealing new opportunities for dealers, agents and product providers.
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The editor believes those who rail against the tablet menu are missing the point. He understands and appreciates the concerns raised so far, but he thinks the industry needs to debate something else first.
Read More →Study after study points to a disconnect between Gen Y and the F&I office, but the editor thinks it’s time for dealers to come to the defense of their most profitable department.
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It has been more than a decade since Ford dealers joined forces with their OEM to create a service designed to help the brand enter the digital age. The editor goes one-on-one with FordDirect’s chief executive to get an update on their progress.
Read More →Weighing in on the big Facebook question, the editor says marketers need to relax on those ROI questions.
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