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His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.
Read More →Maritz Research’s latest study reveals that 75 percent of customers who are in the market for a new car never hear from dealers.
Read More →Maritz announced this week that it has acquired digital consulting and services firm Opportunity Max, which Maritz will use to begin offering its consulting services to automotive dealers.
Read More →The test drive is becoming the Internet’s latest victim, a new study concludes, with one in 10 car buyers skipping the test drive prior to buying.
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