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NewsNovember 19, 2009

MIC Launches Industry-Wide Campaign to Boost Retailer Traffic

The Motorcycle Industry Council Board of Directors launched “Revive Your Ride!” an industry-wide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities across the nation.

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Articlesby Gregory ArroyoNovember 1, 2008

The Ties That Bind: Tightening Advances Choke Sales

OK, so I need to ditch the tie and suit. At least that’s what Deanne Kornacki told me after one of the workshops at our Powersports F&I Conference in September.

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Articlesby Gregory ArroyoMay 1, 2008

The Same, But Different

“It’s the same but different” is how one source described the difference between automotive F&I and powersports F&I. Another placed a choice adjective before the word “stepchild” when describing the segment. What I see is opportunity.

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