IRVINE, Calif. — The Motorcycle Industry Council Board of Directors launched “Revive Your Ride!” an industry-wide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities across the nation.

The “Revive Your Ride!” campaign has a unified theme, style and design that can be used by all powersports retailers. Dealerships can download logos, advertising templates and other promotional items for free at www.mic.org/reviveyourride.

"The theme “Revive Your Ride!” can mean accessorizing the motorcycle you already have, pulling a machine out of the back of the garage and putting it back on the road or trail, getting some overdue service done, sizing up some fresh riding gear, and, yes, it can mean a new bike or ATV too," said Frank Esposito, member of the MIC board of directors and president of Kendon Industries Inc.

"The unified theme, style and design, if used by many dealerships, repeatedly, can collectively cut through today's marketing clutter. We want a clear message to customers that regardless of how much they have to spend, now is the best time to visit their local motorcycle dealer, aftermarket outlet or service shop," Esposito added.

Retailers can begin to use the “Revive Your Ride!” theme and promotional tools now to jump-start the ATV and holiday shopping season. The promotional tools can be tailored to fit local market conditions and individual dealer needs. The “Revive Your Ride!” Website contains a number of promotional suggestions that dealerships can use.

"It's built so dealerships can make it work for themselves and make it work for their customers — the ones they already have and the ones they want to gain," said board member Eric Anderson, change agent of Vroom Network. "It's free for everyone to use as they see fit, and we hope it's adopted by many. We think that “Revive Your Ride!” can offer a marketing boost and help do for powersports retailers what the Superbowl, Thanksgiving and Presidents, Memorial and Labor Day sales events help do for department and grocery stores."