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News•August 18, 2015

Dealerships Losing 84% of Phone-Ups, IHS Automotive Reports

An analysis by IHS Automotive commissioned by CallSource found that dealers are failing to convert 84% of inbound prospect calls due to a lack of professionalism and inventory knowledge, among other reasons.

News•September 23, 2014

Dealers Failing to Capture Customers Over the Phone, Marchex Reports

When a potential customer calls a dealership, that call goes unanswered one out of six times, according to data from mobile advertising technology company Marchex Inc.