Izmocars’ annual AOA Auto Accessories Trend Report revealed that dealerships continued to generate solid profits from accessory sales in 2011.
Izmocars and Ask Patty have partnered to offer training that will provide women with a better in-store purchasing experience and help dealers capture a larger share of the accessories market.
Foresight Research’s 2011 Automotive Accessory Market Report found that accessories influenced 12 percent of all vehicle sold. It also found that less than half of dealers visited by surveyed shoppers had an accessorized vehicle on display.
Chrome Systems Inc. introduced an enhanced version of its Accessories Web Service. It displays, promotes and up-sells accessories at various points during the vehicle-shopping and selling process.
The National Automobile Dealers Association (NADA) will co-sponsor the third annual Dealer Day Conference at the Specialty Equipment Market Association’s (SEMA) 2010 convention at the Las Vegas Hilton.
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