PORTLAND, Ore. — Chrome Systems Inc., a subsidiary of DealerTrack Holdings, introduced an enhanced version of its Accessories Web Service, which displays, promotes and up-sells accessories at various customer touch points, including in social media and mobile applications.

"Drivers are becoming more interested in personalizing their vehicles. This enhanced offering will allow our customers to meet the demand for comprehensive and easily accessible accessories information at numerous points in the vehicle-shopping and selling process," said Amit Maheshwari, general manager of DealerTrack Data Services.

Accessories information can now be included on detailed vehicle pages, alongside new and used inventory, on social media sites, in CRM and lead management tools, in printed or electronic accessories catalogs or brochures, and as part of the in-store selling process, according to Chrome Systems.

The accessories solution can be integrated into online applications and in-store selling tools  while allowing retailers to maintain control of the appearance of the information being presented. Accessories Web Service supports all major OEM/brand accessories catalogs, Chrome StyleID-based searches, daily data updates, dealer customized pricing and Chrome's "Cool Ideas" dynamic displays of accessorized vehicles, according to the company.