Izmocars’ annual AOA Auto Accessories Trend Report revealed that dealerships continued to generate solid profits from accessory sales in 2011.
In his new post as national field operations manager, Vince Tunzi will oversee izmocars’ national consulting team and further expansion of the company’s process for accessory sales.
Izmocars and Ask Patty have partnered to offer training that will provide women with a better in-store purchasing experience and help dealers capture a larger share of the accessories market.
Foresight Research’s 2011 Automotive Accessory Market Report found that accessories influenced 12 percent of all vehicle sold. It also found that less than half of dealers visited by surveyed shoppers had an accessorized vehicle on display.
Chrome Systems Inc. introduced an enhanced version of its Accessories Web Service. It displays, promotes and up-sells accessories at various points during the vehicle-shopping and selling process.
Hyundai Motor America has announced the launch of an in-store accessory sales program to be facilitated through MOBIS Parts America and powered by Insignia Group, LC, which provides accessory sales tools and training.
A new accessories trend report, released Saturday at NADA 2011 by izmocars' AddOnAuto (AOA), reveals that accessories sales generated significant profits for dealerships across the country in 2010 and were driven by consumer interest in electronics add-ons and a desire to balance style with economy.
General Motors selected Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., as the exclusive provider of a fully integrated accessories solution that GM is now offering its dealers.
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