Converting the Ca$h Customer

The Father of the F&I menu lays out a four-step process for converting the cash customer. He even throws in a technique for selling a VSC to those who refuse to convert.
The Father of the F&I menu lays out a four-step process for converting the cash customer. He even throws in a technique for selling a VSC to those who refuse to convert.
John Vecchioni, national trainer for United Car Care, debunks the myth that cash buyers don’t make for good F&I customers. He also identifies the one product that can rescue your averages.
VAC’s entrance into the program will provide NIADA members across the country with cash advance and collection services.
F&I trainer gives three reasons why cash conversions don’t work, along with one technique that will.
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