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Beyond the Cookie: 4 Ways to Deliver Personalized Experiences

When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.

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Good Recruiting Today Could Save Your F&I Department Tomorrow

Younger workers are interested in working at dealerships, which is good news for F&I. But they will be drawn to those employers who offer opportunities and benefits that may not fit your current structure.

3 Ways to Sell More F&I to Millennials and Gen Z

Younger car buyers value security just as much as their elders, but timing, transparency, and diversity are becoming critical factors to F&I success as their market share grows.

Survey: Lack of Tech Has Millennials Avoiding Dealership Jobs

A new survey from Roadster shows that when it comes to millennials, the car business ranks just behind 'politician' and 'tax collector' as occupations they'd like to avoid.

New Study: Generation Gap On Auto Ownership Is as Wide as a Highway

Teens say they're ready for car ownership, while parents disagree. The reason, a new study from American Honda Finance Corp. reveals, will make Baby Boomers shake their heads.

Generationally Speaking

What was supposed to be a listen-and-learn assignment turns into fodder for the editor’s monthly page, and he thinks you’ll understand why.

Millennial Car Buyers Busting Gender Stereotypes

Millennials are bucking the stereotype that women are damsels in distress and men are confident decisionmakers, according to new research from Edmunds.com.

Millennials Want to Buy Cars, Study Finds

Findings from the 2016 Credit Karma Millennial Report have revealed that 90% of Millennials throughout the country currently own a car or want a car.

Auto Financing Gaining Traction With Millennials, Study Shows

According to a new study from LendingTree, Millennials currently account for about 34% of total auto finance requests in the nation, a 7% increase from 2013. Memphis, Tenn., Milwaukee, Wis., and St. Louis were the Top Three cities where Millennials are seeking auto financing.

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Consumers Prefer Brands With 'Social Good Campaigns,' KBB Says

Consumers not only prefer to buy from brands with social good campaigns, they expect auto manufactures to carry them out. According to a KBB survey, 64% of respondents expect automakers to carry out social good campaigns. An even larger percentage, 70%, would like to see more automakers promote social good campaigns.