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mobile leads

Edmunds Buys Dealer Texting Startup

Edmunds.com has acquired mobile startup CarCode, a service that lets customers and dealers engage in one-on-one text messaging. It is the first acquisition for the online car-shopping website.

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Nearly One-Third of Auto Shoppers Use a Mobile Phone, JD Power Reports

J.D. Power and Associates reports that nearly one-third of in-market car shoppers use a mobile phone to assist with their purchase. Brands with the best mobile sites are Acura and Kia.

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

A New Age for Marketing

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

QAR Codes Launches Social Vehicle Marketing for Dealers

QAR Codes.com announced the launch of QAR Codes Mobile, leveraging social, mobile and cloud technologies to enhance dealers' relationships with their customers.

FordDirect Announces Consumer Texting Service

FordDirect has launched a new mobile service that allows dealers to deliver Ford-branded advertising to their customer’s mobile devices.

Mobilization Nation

This month, Germain Motor Co. steps into the mobile world with a dealership-branded mobile app. Find out what it has planned for its new marketing engine.

AutoUSA Unveils Mobile Leads Program for Dealers

AutoUSA, a provider of Internet leads, launched Monday a new mobile leads program for dealers that uses an iPhone/iPod Touch application, developed by Carperks, to generate new- and used-vehicle leads.