Edmunds.com reached a settlement with Humankind Design Ltd., the online reputation management firm the site was suing for posting fraudulent reviews on behalf of 25 car dealers nationwide.
This week, Yelp issued another round of consumer alerts, or pop-up messages warning customers that a business was caught ‘red-handed’ trying to purchase fake reviews.
Edmunds filed a lawsuit against an online reputation management company for allegedly posting “fake reviews” to the automotive information website on behalf of 25 dealers nationwide.
Nothing is guaranteed when playing the online image game. But dealers say the rewards are worth the trouble.
Dealers and businesses may have continued to gripe about Yelp’s filtering system, but it didn’t deter the company from filtering a higher percentage of its business reviews in 2012 than in the previous year.
Dealers with an average star rating of four or higher had a 25 percent greater increase in sales, according to results of a new study conducted by DealerRater and Polk.
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