television advertising - Tagged Posts

Kia, Volkswagen Influence Shoppers During World Cup

Kia and Volkswagen each increased the number of searches for their brands on KBB.com by 18% during the World Cup.

Dataium: Game Day Ads Drive Dealer Website Traffic

Maserati, Jeep and Jaguar dealer websites experienced increases in online shopping activity following the Super Bowl.

KBB: Maserati Ghibli’s Super Bowl Commercial Garners Highest Consumer Interest

Jaguar F-Type, Hyundai Genesis and Audi A3 also saw a strong surge in search activity on KBB.com.

Multicultural Marketing Faces New Challenges

Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.