Kia, Volkswagen Influence Shoppers During World Cup

Kia and Volkswagen each increased the number of searches for their brands on KBB.com by 18% during the World Cup.
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Kia and Volkswagen each increased the number of searches for their brands on KBB.com by 18% during the World Cup.
Maserati, Jeep and Jaguar dealer websites experienced increases in online shopping activity following the Super Bowl.
Jaguar F-Type, Hyundai Genesis and Audi A3 also saw a strong surge in search activity on KBB.com.
Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.