WOODCLIFF LAKE, N.J. — BMW Group Financial Services of North America said last Friday that up2drive.com, its auto financing Website, was selected by Kelley Blue Book as its exclusive online lender for the kbb.com Website.


Up2drive.com features convenient loan services and is designed to help consumers through every step of the car buying, refinancing and selling process. Launched in the fall of 2007, up2drive.com is a direct-to-consumer lending business unit of BMW Group Financial Services.  

Qualifying potential buyers researching the purchase and financing of a vehicle on kbb.com can access a direct link to up2drive.com, where they easily can apply and be approved for a loan. Once approved, buyers can use up2drive.com’s unique loan process, the drive check, to negotiate with private sellers or auto dealers as if they have cash on hand – saving them valuable time and money.  

“Together with kbb.com, we can now provide a new group of automotive shoppers with a convenient way to research financing options with up2drive.com,” said Fred Isele, president of up2drive.com.

One of the few companies specializing in direct-to-consumer automotive financing, up2drive.com offers competitive rates, award-winning service, and time-saving tools. 

“Working together with up2drive.com we can now provide our millions of vehicle shoppers with a simple and easy way to obtain new and used vehicle financing whether buying from a dealership or a private party,” said Damon Bennett, director of business development for Kelley Blue Book. “We strive to work with companies that allow vehicle shoppers to make informed decisions and connect them to their next vehicle and up2drive.com allows us to achieve that goal.”