BOCA RATON, Fla. — Black Book Online has expanded its relationship with Asbury Automotive Group and will have its Activator Complete lead-generating module on Websites for 52 of the dealer group’s retail outlets.

“Activator Complete puts the information customers need right at their fingertips, and tells our dealers what they need to know to make the car-buying process as efficient and enjoyable as possible,” said Bob Murray, director of operational marketing.

Activator Complete collects information such as the make and model a consumer is interested in, the vehicle’s trade-in value and an estimate of the customer’s credit score. In collecting this information, Black Book Online provides dealers with leads generated directly from a dealer’s own Website.

“We’re delighted that Asbury will be featuring Activator Complete on so many of its retail store Websites,” said Mike McFall, president of Black Book Online. “The product is an exceptional way to foster relationships mutually beneficial to both the dealer and the consumer. We couldn’t be more pleased that such a dynamic organization is joining our expanding client roster.”

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