SCHAUMBURG, Ill. — Experian Automotive has launched AutoCheck Elite, a program for automotive dealers that provides information and insights into the market, vehicles and customers.

“A complete understanding of the vehicle landscape can have a positive impact on a dealership’s growth and sales,” said Scott Waldron, president of Experian Automotive. “The AutoCheck Elite program goes beyond vehicle history reporting to provide dealers with a customized view into the competition, vehicle sales and the buyers in their market. Having this full view of the landscape allows them to make better strategic decisions when stocking inventory and marketing to consumers.”

In addition to vehicle history data, AutoCheck Elite dealers can access reports on market-specific retail sales, vehicle registrations and consumer demographics, according to the company. Utilizing this information, dealers can evaluate their sales performance, track sales trends and better understand their customer base.

AutoCheck Elite dealers also are placed on the dealer locator tool and granted access to AutoCheck best practices training, a sales event marketing guide and enhanced showroom materials. For more information, visit or