SOUTHFIELD, Mich. — Polk announced it will provide internet lead conversion reporting to Autobytel. The two companies worked together to create a solution that defines vehicle sales conversion rates for Autobytel auto leads.
The solution includes conversion reporting at a variety of levels, including OEM, vehicle segment type and those leads that are dealer-assigned, according to Polk. The partnership also allows Autobytel to provide transparency in lead quality to its customers and establishes quantifiable metrics for return on investment.
The solution also provides key lead treatment metrics, including time-to-purchase data and competitive cross-shopping and associated purchase behavior.
“We are very excited about our relationship with a trusted partner like Polk and the power of their independent conversion reporting that has validated the high performance levels of our auto leads,” said Jeffrey H. Coats, president and CEO of Autobytel.