NORFOLK, Va. — Dominion Dealer Solutions (DDS) has launched the "Be Back" app, a dealer-branded consumer mobile app designed to give vehicle management oversight on the owner's mobile device.

"The Be Back app is Dominion Dealer Solutions' first entry in providing mobile solutions that bring value to the dealership and consumer," said Ed Braunbeck, general product manager for DDS. "We see mobile platforms as a means to build and strengthen the relationship between the two."

From the dealer's perspective, the Be Back app will help dealerships stay more connected with their current customers, increase brand recognition and boost customer retention, according to DDS. The app also enables dealers to monitor and act on a customer's ability to evaluate his vehicle's equity, schedule service appointments and shop for new and used inventory. An equity alert shows the consumer the value of his trade-in and alerts the dealer to the consumer's interest in its equity.

The Be Back app provides consumers with 24/7 mobile access to dealership information, appointment scheduling, service history, vehicle recall notifications and maintenance reminders. It is available for download through iTunes for Apple devices and Android Market for Droid devices.

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