DEARBORN, Mich. — ChannelNet, a provider of digital marketing, sales and service solutions, signed a new contract to provide web-based customer lifecycle communications for Toyota Financial Services (TFS).

The company’s software, ChannelNet SiteBuilder, uses a needs-based marketing approach that will give the captive finance company the ability to target and personalize each interaction as the customer progresses through the ownership lifecycle.

“We are honored to work with Toyota Financial Services,” said Paula Tompkins, CEO and founder of ChannelNet. “Our goal is to support TFS with dynamic, personal web experiences that increase customer satisfaction and drive loyalty. It’s all about sending customers relevant information at the right time.”

The technology, which was featured in F&I and Showroom’s April 2014 issue, provides a comprehensive customer lifecycle solution. The self-service solution will also increase the cross-selling opportunities for the brands and their dealers. Based on industry standards, the software creates a transparent flow of data from segregated or silo systems, giving the customer access to the dealer, brand and finance information all in one place.

Other ChannelNet automotive customers include Ally Auto, Audi Financial Services, BMW Financial Services, Fiserv, Hyundai Motor Finance, Kia Motor Finance, RouteOne, Volkswagen Credit and Southeast Toyota.