SOMERS, N.Y. — Automated digital marketing solutions provider DealerDNA announced its special designation as a Fiat Chrysler Automobiles (FCA)-certified provider. The designation opens the door for DealerDNA to provide FCA’s more than 3,000 U.S. dealers the ability to display the best possible payment for each vehicle.
Using DealerDNA, participating FCA dealers will be able to align their complex digital marketing channels and guide the consumer through their decision-making journey, reaching them where and when they’re most ready to act. The DealerDNA technology dynamically generates payment-driven special offers for every vehicle in inventory and automatically populates advertising and landing pages. With DealerDNA’s website modules, shoppers are able to interact with current lender offers, manufacturer incentives, and payment options, all according to the announcement.
“This partnership will enable FCA dealers to utilize our groundbreaking Synergie platform to automatically push trim-level pricing to consumers across their digital marketing assets, updated in real-time” said DealerDNA CEO Steven Couture. “The result is a full-scale lead generation solution that delivers higher quality leads, a better overall experience, and lowers agency creative costs.”
FCA Digital, a digital marketing services entity, helps provide dealership with a fresh, innovative approach to their advertising. Dealers may choose FCA-certified partners to help manage their paid search, display and video ad campaigns. Couture noted that, by working with a FCA-certified partner, dealers are allowed to use their Promotional Allowance Program (PAP) funds to help offset costs.
“We’re excited to join this elite, small class of digital marketers, and look forward to helping Chrysler, Jeep, Dodge, Ram and FIAT sell more cars,” he said. “It is an honor to be part of the best of the best.”