Mike Wilson has worked at a lot of dealerships since he started selling cars in 1985. None have made him more proud to be in the business than the Nyle Maxwell Family of Dealerships, which operates four stores in the Austin-Round Rock, Texas, area.
Wilson has been with the group since 2009, when the organization purchased what is now Nyle Maxwell Supercenter from Group 1 Automotive. He’s a partner who serves as general manager for the Austin FCA store.
“I wear a polo shirt with our name on the chest, and I can’t tell you how many times a week when I’m out getting something to eat or running errands that someone comes up to me and says, ‘Oh, you’re part of the Nyle Maxwell organization. Let me tell you what Nyle did for my family,” he says.
And there’s plenty of evidence of the Maxwell family’s philanthropy. There’s the Grace Grego Maxwell Mental Health Unit at Dell Children’s Hospital that bears the name of Nyle Maxwell’s mother. For his part, Nyle and his wife Nancy were personally honored with the Service to Mankind award in 2011. There’s the Central Texas Philanthropist of the Year award the dealer was honored with in 1997, the Jordan Award for Volunteerism he earned in 2006, and the recent Father of the Year honor presented to him by the American Diabetes Association and the Father’s Day Council, among countless other accolades.
Wilson says there are countless other examples of Maxwell’s generosity that don’t make the headlines, like the time he assisted in providing a 2016 Chrysler Town & Country to a mother of two children suffering from sickle cell disease, or the van he gave to a family five years ago so they could transport their bed-bound son back and forth to Dell Children’s.
“I’ve been with Nyle for a long time. We work for a great guy,” Wilson says. “His reputation means everything to him.”
As Wilson says, Maxwell is doing all he can to improve the industry’s reputation as well. To that end, through a partnership with the group’s F&I product provider, EFG Companies, the Maxwell Forever Program certifies the group’s pre-owned inventory and offers a lifetime powertrain warranty.
Maxwell limits its lineup to four F&I products that offer “real benefits,” Wilson says, and had pricing and rate caps in place long before the Consumer Financial Protection Bureau began targeting rate markups. Despite those limitations, Wilson’s F&I team is running above $1,700 per copy on new and just less than $1,500 per deal on used.
“And those are real numbers,” Wilson says, particularly considering Austin is “credit union-heavy,” adding that his producers present products on large tablets equipped with Darwin Automotive’s F&I selling system. “And those products stick.”
The organization has also worked to eliminate consumer frustrations from their processes. For instance, if a customer balks at a first pencil, the sales manager will go out to the sales desk to get to the heart of their issue rather than engage in back-and-forth negotiations. The same goes for the business office, where F&I Director Sam Levin will jump in on a deal if the interaction between a customer and one of his producers isn’t going well.
“We’re like a well-oiled machine,” he says. “I’m not going to tell you we’re perfect, but we do our best to take care of our customers.”
There are plenty of perks to working at a Nyle Maxwell dealership, he adds, including a 401K with match program and a profit sharing plan. The group also offers a college education benefit to employees and their families through a partnership with FCA and Strayer University. It pays for all books, tuition and fees.
“Everybody knows how much Nyle cares about the organization’s reputation,” Wilson says. “But I’ll tell you, the F&I team that works at my store — which has been together a long time — as well as all the stores in my group are second to none. It’s a real, true family environment.”
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