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Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.
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If you are Googling prospective employees or checking out their social media profiles, you could be running afoul of anti-discrimination laws.
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Making customers wait can doom the F&I process before it begins. The magazine’s resident F&I trainer details a time-saving process designed to put customers in a buying mood.
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The magazine’s resident F&I trainer says F&I pros need to exchange the mantra of ‘always be closing’ for ‘always be connecting.’
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The AFIP’s executive director says not all goals require a Herculean effort to complete. He lays out a plan for setting and achieving simple, meaningful objectives every 90 days.
Read More →Given the many changes taking place in the F&I field, the AFIP’s executive director says a little self-inspection is in order if you hope to win the F&I trifecta.
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A Q&A with Warren Buffett and Larry Van Tuyl headlined the 2015 NADA/J.D. Power Automotive Forum, where the two executives discussed the direction of the nation’s fourth-largest dealer group post-acquisition.
Read More →The magazine’s resident legal insider says the media departments at two of the industry’s top regulators got a little too creative with their recent work.
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The father of the F&I menu is back, and he has a message for companies claiming to have developed the next big thing for F&I.
Read More →The AFIP’s executive director wasn’t surprised to learn that dealers are once again upset at TrueCar, especially since the firm’s marketing still plays on perceptions that are simply not true.
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