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The Internet has made out-of-state sales a day-to-day occurrence. But the magazine’s legal insider says there are some precautions dealers need to consider.
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Text-message marketing is subject to more regulations than many dealers realize. Before launching your store’s next SMS campaign, give this compliance primer a read.
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Joe Ciaccia thinks Pinterest offers dealers what Facebook and Twitter never will. Find out what it is and how his dealership plans to capitalize on the photo-based social network.
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Century Motors is proving every day that eBay Motors is more than just a marketplace for hard-to-find vehicles. In fact, 90 percent of the dealership’s sales originate from the site.
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Two dealerships share their experiences on Facebook, and talk about why they’re believers in the social network even if they can’t quantify its effectiveness.
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It has been more than a decade since Ford dealers joined forces with their OEM to create a service designed to help the brand enter the digital age. The editor goes one-on-one with FordDirect’s chief executive to get an update on their progress.
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Auto sales jumped out to a 14.5 million-unit pace in the opening quarter of 2012. The catalyst was a surging auto finance market in which several key metrics fell to pre-recession levels.
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The Federal Trade Commission has turned a helpful rule into another regulatory hurdle for dealers. The magazine’s resident compliance guru weighs in.
Read More →There isn’t a tech tool out there that doesn’t promise to add to the bottom line. But how will adding new technology affect employees?
Read More →The magazine’s legal eagle explains why the FTC’s charges against a dealer and a debt collector for saving sensitive data on a P2P network should serve as a wake-up call to the auto finance industry.
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