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It's definitely easy to get wrapped up in all of the negatives these days. F&I trainer provides a head-clearing lesson and reveals the five factors every F&I manager should be focused on.
Read More →Trigger leads can be an effective and relatively inexpensive way to bring in new customers. But like any other marketing tool, there are rules to follow and pros and cons to consider.
Read More →Did you know that having a follow-up plan that stretches out 18 months can help you double your leads conversions? Marketing expert puts you on the path to doing just that.
Read More →Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.
Read More →Expert in search engine optimization says it’s time for F&I to enter the brave new world of Internet marketing, and offers his advice on what a workable strategy entails.
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The economic downturn has put more than $25.5 billion in auto loans at risk, but there were some signs of improvement. Experian Automotive’s director of automotive credit gives her take on what continues to be an unpredictable market.
Read More →F&I goes one-on-one with the founder of DealerLink to find out how the company can guarantee financeable subprime leads.
Read More →One dealer explains how technology can streamline sales and help you create effective marketing programs.
Read More →Repossessing a vehicle is never a good thing, but technology has certainly come a long way in helping dealers do just that. The Special Finance Coach discusses how to keep customers on time with their payments, as well as how social-networking sites like Facebook can help when they’re not.
Read More →The industry shows signs of improvement in July and August, with AmeriCredit reporting a 4Q profit and DealerTrack increasing its number of active finance sources.
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