
Dealerships should focus on selling products to cash and credit union financing customers rather than trying to convert them to finance deals, although they shouldn’t discount the latter.
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Focusing on the buyer above all apparently does lead to success.
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Income levels and PVR continue to increase, finds Finance Manager Training’s 2023 Survey of Finance & Insurance managers and directors.
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Make customers your partners in the process, not an audience.
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In November, the FTC hit the pause button on its updated Safeguards Rule, but dealers must continue to beef up cybersecurity.
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Though satisfaction with vehicle buying fell in 2022, smart digital solutions grew as a means of driving heightened customer satisfaction.
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Agents would do well to adapt a former teen black-market entrepreneur’s tactics to get into dealer principals’ offices.
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