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Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
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Synthetic identity fraud is incredibly costly and difficult to detect. Expert explains why your dealership is at risk and why a multilayered defense works best.
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Glenn, Shawn, and Trent Polk reflect on the history and corporate culture that led to Glenn Polk Automotive Group winning F&I and Showroom’s 2019 Dealer of the Year Award.
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The latest and greatest tool might help you sell more cars and F&I, but isn’t that what the last one was supposed to do? Use this three-step process to evaluate the technology you are already paying for.
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A case against a Connecticut dealership proves a knowledge of both state and federal rules may be necessary to successfully navigate the arbitration process.
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Whatever happened to customer loyalty? Expert shares four proven ways to earn your next customer’s trust — and their repeat sales and service business.
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Would you rather be 10 years into a career in a law firm or a dealership? Both paths lead to a six-figure income, but only one can make you a young millionaire.
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Learn how the trend toward enhanced transparency and the tools that facilitate it will affect your used vehicle operation — today and in the future.
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The Great Recession put dealers and manufacturers on a bad path. Reclaim grosses by putting the focus back on long-term value and the ownership experience.
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Is it possible those who have resisted the move toward a fully online transaction were right all along? Take a hard look at the benefits — and limitations — of digital F&I.
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