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Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from traditional to digital marketing,
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Dawn Walston worked her way up from service cashier to vice president and general manager of Titus-Will Toyota in Tacoma, Wash., forging a career path that shattered stereotypes and earned national and international recognition for herself and her family-owned dealer group.
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Dealer software expert warns few dealerships have the IT infrastructure required to support your business operations and protect your data as connected devices, digital retail platforms, and threats to cybersecurity proliferate.
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HR expert urges dealers and managers to put old handbooks and premonitions aside and create an enforceable policy that aligns with current best practices.
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Build a foundation of returning sales and service customers that will withstand any downturn. Operations expert lists the five simple strategies you need to get the job done.
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Sales and managerial incompetence, cash customers, and bad weather all can contribute to severe F&I burnout and greener grass disease. Before you attempt to make a change while your performance is trending downward, try this three-step process guaranteed to positively influence your situation.
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The dealer who chaired Volkswagen’s U.S. advisory council through the Dieselgate scandal says his experience reinforced the need to communicate with speed, influence with information, and seize leadership moments.
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The rapid evolution and advancement of dealership systems and selling tools has led some F&I managers to fear new technology and others to embrace it. Whether you’re in Flintstones or Jetsons mode, you need a plan to meet or exceed your customers’ expectations.
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Unleash the power of your CRM by building your sales and marketing initiatives around clean customer data. Data quality expert walks you through the assessment, prevention, and remediation phases.
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Dealer and long-distance runner Brian Benstock reflects on his nearly 40 years in the auto retail business, the challenges and opportunities in the New York market, and his efforts to drive his stores — and the industry — forward.
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