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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerOctober 8, 2012

Be the Menu

After recounting the origins of the F&I menu, His Madness reminds us that talent and dedication are the keys to making it an effective sales tool.

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Mad Marvby Marv EleazerSeptember 14, 2012

The Subprime Effect

Subprime financing is coming back in a big way. Is your dealership ready? His Madness breaks down several different options to help your dealership cash in.

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Mad Marvby Marv EleazerAugust 7, 2012

Unwinding A Deal

Unwinding a deal is a rotten experience for you, your dealer and the customer. But the magazine’s from-the-trenches columnist says there are at least five scenarios in which it’s the only logical choice.

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Mad Marvby Marv EleazerJuly 9, 2012

Timing the 'TO'

With consumers calling for shorter transaction times, Mad Marv takes an insider’s look at the dealership process to see if that’s even possible.

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Mad Marvby Marv EleazerJune 6, 2012

In With the New

His Madness offers a few spring cleaning items you need to take care of before those key selling months roll around.

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Mad Marvby Marv EleazerMay 10, 2012

Longing, Not Loathing

The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.

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