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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerOctober 4, 2010

The Overlooked Asset

No one likes to be judged, especially by an outsider. But there’s at least one outsider to whom you might want to tune in.

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Mad Marvby Marv EleazerAugust 30, 2010

The Truth About PVR

F&I’s from-the-trenches columnist says there might be more to calculating PVR than simply dividing F&I gross by monthly retail sales.

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Mad Marvby Marv EleazerAugust 10, 2010

F&I’s High-Wire Act

How many “No’s” does a customer need to utter before it’s time to move on? F&I’s columnist says three might not be the magic number.

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Mad Marvby Marv EleazerAugust 10, 2010

Know Thy Market

F&I’s new columnist questions those one-size-fits-all strategies and says it’s time for dealers to take back their markets.

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