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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerJuly 6, 2016

The Silent Partner

His Madness offers praise for the advancement of technology in the F&I office but warns that some tools may not be useful to true professionals.

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Mad Marvby Marv EleazerJune 3, 2016

Thanks for the Memories

His Madness recounts a wildly informative day spent at the inaugural F&I Think Tank.

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Mad Marvby Marv EleazerMay 6, 2016

Don’t Fear the ‘No’

How many times does a customer have to say ‘No’ before you move on? His Madness says it depends on the producer’s skill, training, and ability to think on the fly.

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Mad Marvby Marv EleazerApril 7, 2016

Always Be Prepared

His Madness offers a four-point plan for winning over customers whose insurance companies are trying to steal your F&I product sales.

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Mad Marvby Marv EleazerMarch 30, 2016

Time Is Money

His Madness takes a look at the many reasons customers are left waiting to see the F&I manager after committing to a purchase.

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Mad Marvby Marv EleazerMarch 4, 2016

Part II: Becoming an F&I Manager

His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.

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