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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerFebruary 5, 2016

Becoming an F&I Manager

F&I isn't for the faint of heart. His Madness delves into the compliance side of the F&I manager's role in Part One of his two-part series on becoming an F&I manager.

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Mad Marvby Marv EleazerJanuary 14, 2016

Controlling the Conversation

His Madness is tired of all this new-age F&I talk. He calls on F&I managers everywhere to change the conversation by upping their game in three critical areas.

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Mad Marvby Marv EleazerDecember 10, 2015

Watch That Attitude

His Madness says being a top F&I professional requires more than just skill and talent — it’s how one rebounds from a bad deal, day or month that separates the best from the rest.

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Mad Marvby Marv EleazerNovember 14, 2015

No Demo, No TO

His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.

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Mad Marvby Marv EleazerOctober 13, 2015

Keep ’Em Separated

His Madness has a message for Sonic Automotive about its one-touch experience. He even offers an alternative way to bring together sales and F&I.

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Mad Marvby Marv EleazerSeptember 18, 2015

The ABCs of Customer Acceptance

His Madness profiles Type-D customers, buyers who show a total lack of interest in you, your sales process and whatever product you present.

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