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On the Point

Jim Ziegler brings you the fearless commentary, actionable insights, and accurate forecasts you need to compete as a dealership owner, GM, or manager.

On the Point•by Jim Ziegler•February 10, 2017

Stop Flushing Those Ad Dollars

‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

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On the Point•by Jim Ziegler•December 27, 2016

CPO: Are You In or Out?

Da Man believes CPO leasing will be the hot ticket in 2017, especially now that vehicle OEMs and private companies have muddied the CPO waters.

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On the Point•by Jim Ziegler•December 6, 2016

Fasten Those Seatbelts

With a major slowdown imminent, Da Man says it’s time to ditch those new-age theories and get back to the basics.

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On the Point•by Jim Ziegler•November 4, 2016

Harry's in a Slump

Da Man shares how a simple technique he picked up as a newbie car salesman 40 years ago can still reel them in.

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On the Point•by Jim Ziegler•October 4, 2016

Time to Pay the Piper

Da Man has a message for dealers enchanted by the promises of these new-age tech solutions and theories: Get ready to pay the piper.

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On the Point•by Jim Ziegler•August 8, 2016

Habits of Highly Paid Sales Professionals

‘Da Man’ says that going from eight cars a month to 30 starts with shaking off the ‘nut mentality’ and committing to your trade.

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