Peak Performance
Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.
F&I Showroom Magazine
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SEARCHMENUSEARCHRick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.
Third party confirmation is the most powerful tool to move people down the path of buying.
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Here are three parts of the message coming from the midst of the mess we have been living through for the last couple of years.
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A well-defined process that has been built by consistent research and practice to communicate effectively, is powerful, and customers will find saying “Yes” easy and saying “No” hard.
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If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.
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Welcome an objection, embrace it and create an irresistible offer that makes “yes” easy, and then close on something else.
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Continue to study the different customer types and personalities and how best to serve them, and remember: We are customers too.
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