Close on Something Else
Welcome an objection, embrace it and create an irresistible offer that makes “yes” easy, and then close on something else.
Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.
Welcome an objection, embrace it and create an irresistible offer that makes “yes” easy, and then close on something else.
Continue to study the different customer types and personalities and how best to serve them, and remember: We are customers too.
Here are a few ways to move your focus from closing to connecting.
Becoming skilled on helping each individual self-discover their needs and then motivating them to act on that discovery, is an amazing talent – That’s what we call an F&I professional.
True servants with a heart to make people and the industry at large better are priceless and worthy to be honored.
How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.
There are four definitive areas where F&I professionals can and should excel.
Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.
If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.
Three ingredients are necessary to consistently execute a winning performance in the F&I office.
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