Have It Your Way!
The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.
The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
The F&I process provides us an opportunity to add value or aggravation to the customer’s purchase experience – choose value!
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.
If we provide the path through the process that our customers enjoy, expect, and hope for, they will trust us and listen to the insight we offer.
Master the art of intentional and active listening and watch it change the outcome for you and your customers.
Insightful information that attaches your customer emotionally to a product will move more to buy than any close you may have learned.
Third party confirmation is the most powerful tool to move people down the path of buying.
Here are three parts of the message coming from the midst of the mess we have been living through for the last couple of years.
A well-defined process that has been built by consistent research and practice to communicate effectively, is powerful, and customers will find saying “Yes” easy and saying “No” hard.
If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.
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