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Peak Performance

Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.

Blog Post

Empathy Trumps Everything

If you treat a customer with empathy and respect, you will have created a customer for life. Use...

If you treat a customer with empathy and respect, you will have created a customer for life. Use these three tips to get out of your own head and into theirs.

Blog Post

Pruning Time!

Today’s reality is presenting us with both challenging times as well as countless possibilities....

Today’s reality is presenting us with both challenging times as well as countless possibilities. Success is reserved for those that dare to prune their process to assure future growth in skills and profits.

Blog Post

Once In a While!

Eliminating inconsistent efforts and replacing them with intentional and consistent ones is one...

Eliminating inconsistent efforts and replacing them with intentional and consistent ones is one of the secrets of those that reach the top levels of success in the F&I office.

Blog Post

F&I Customers Are Just Like Us!

Boost your PVR with an F&I process that reflects your own expectations for a positive customer...

Top-producing F&I managers have learned to look at their presentations from the other side of the desk and build trust in the process — and themselves — to sell more products to more customers.