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Peak Performance

Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.

Blog Post

What Kind Of People Are We?

When a customer encounters a true F&I professional, they are pleasantly surprised and the level...

When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.

Blog Post

Caring Is a Close

Genuinely caring about your customer is the most effective manner to help them buy the products...

Genuinely caring about your customer is the most effective manner to help them buy the products they need —it's the same way we want to be ‘sold’ when we are buying.

Blog Post

The Rhythm of the Sales Conversation

When customers feel free to speak and share their opinions, they feel understood. F&I...

When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.

Blog Post

Adapting to Win

Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to...

Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.

Blog Post

Empathy Trumps Everything

If you treat a customer with empathy and respect, you will have created a customer for life. Use...

If you treat a customer with empathy and respect, you will have created a customer for life. Use these three tips to get out of your own head and into theirs.