Auto Affordability Flat as Recovery Slows in Q2
The purchase and financing of an average-priced new vehicle took 23.6 weeks of median family income in the second quarter of 2010, according to Comerica Bank’s Auto Affordability Index.

DALLAS – The purchase and financing of an average-priced new vehicle took 23.6 weeks of median family income in the second quarter of 2010, according to Comerica Bank’s Auto Affordability Index.
The average total cost of buying and financing a new car increased by $200 to $27,950, a 2.7 percent annual rate increase from the first quarter.
Median family income is estimated to have risen at a 2.4 percent annual rate in the second quarter, virtually the same as the rise in the cost of buying a new light vehicle.
The average rate on car loans fell to 4.1 percent, down 20 basis points from the previous quarter. The first quarter reading was revised down 0.2 weeks to 23.6 weeks of median family income.
“Affordability was flat in the second quarter, as rising expenditures on new cars were offset by lower interest rates,” said Dana Johnson, chief economist at Comerica Bank. “Although the national recovery slowed in the second quarter, consumers were still willing to pay more for new vehicles, albeit on slightly better financing terms than in the first quarter. As a result, affordability was roughly unchanged from the first quarter level.”
More Auto Finance

First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Permission or Approval: When to Notify Finance Sources
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
At-Risk Auto Borrowers Drive Looser Credit Access
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto Loan Forecast Bucks Market Trend
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Auto Credit More Plentiful
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
Auto Loans Long as Stretch Limos
More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.
Read More →