FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Industry Execs Talk Trade, Tariffs

Participants in a U.S.-Canada discussion tallied the costs and compiled a list of remedies, including preservation of the North American trade agreement that the U.S. recently declined to renew.

August 10, 2026
photo of tractor-trailers moving on a rural U.S. highway

'...treating North American allies in the same manner as overseas competitors can create unintended consequences for U.S. manufacturers, suppliers and automotive states,' the roundtable event report says.

Credit:

Canva/CARLOSCRUZ ARTEGRAFIA


2 min to read


As the trade agreement among the U.S., Canada and Mexico hangs in limbo after the U.S. declined to renew it, automotive industry leaders are urging collaboration on the continent, along with a retooled approach to tariffs.

A recent roundtable discussion of U.S. and Canadian automakers, auto industry suppliers, researchers and others dissected the negative effects of U.S. tariffs on the sector and compiled a trade policy wish list participants say would ease the pressure.

Ad Loading...

The Center for Automotive Research-led discussion centered on how tariffs have impacted manufacturing, supplier finances, research and development, and competitiveness. Participants agreed that the fast-changing duties have increased their costs and business uncertainty when they need to invest in technology, production capacity and talent instead.

“Trade policy has significant implications for where companies invest, how supply chains are structured and whether critical programs move forward,” said the nonprofit center's president and CEO, Elizabeth Krear.

“When policy changes faster than the industry can realistically adjust its sourcing, tooling and production footprint, the result can be less investment, not more. Long-term competitiveness requires predictable policy and a coordinated North American strategy.”

Roundtable participants outlined a list of challenges tariffs have brought: insufficient transition periods that don’t allow for long lead times needed to adjust; delayed programs and reduced capital spending and other cost-cutting; longer lead times and higher costs of domestically made machines; reduced R&D and talent-recruitment spending; supplier financial strain; added cost and uncertainty from changing and complex tariff policy.

“Participants cautioned that these pressures can weaken the same domestic supplier and manufacturing capabilities that trade policy is intended to strengthen,” says a report on the discussion.

Ad Loading...

Industry representatives said North American trade ties should be maintained due to the highly integrated nature of its auto industry. “… treating North American allies in the same manner as overseas competitors can create unintended consequences for U.S. manufacturers, suppliers and automotive states,” the event report said, pointing out the Great Lakes region of Michigan as particularly exposed to disruption.

They urged policy makers to phase in any future tariff changes and make policy consistent; support advanced manufacturing and automation to address labor shortages; streamline permitting and cut compliance requirements for North American production and trade; and set tariff policy with broader competitiveness in mind. They urged that the North American trade policy be retained and strengthened.

“The United States cannot strengthen its automotive industry in isolation from Canada and Mexico,” Krear said. “A competitive North American industry requires policies that recognize how the region actually designs, sources and builds vehicles.”

LEARN MORE: Tariffs Could Raise Insurance Premiums

More Industry

Drone flying in front of blurry background.
Industryby Lauren LawrenceAugust 26, 2026

Parts Delivery Takes Flight

A Detroit auto group has launched an autonomous parts-delivery program using drone technology, thanks to a grant from Michigan’s Advanced Air Mobility Activation Fund.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
public electric vehicle charging station with one charger and two parking spots
Industryby Lauren LawrenceAugust 24, 2026

NY Advances Charging Infrastructure

Public EV charging in New York is getting a boost with a new program designed to help public entities cut purchase and installation costs of Level 2 charging stations.

Read More →
Ad Loading...
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
man performing maintenance under a car
Industryby Lauren LawrenceAugust 19, 2026

Find Efficiency in Fixed Ops

A new report shows how service departments can maximize their profitability through efficiency, productivity and the right tools in technicians' hands.

Read More →
Black leather with white trim back passenger seats.
Industryby Lauren LawrenceAugust 17, 2026

Closing the Seat Gap

Mass-market brand vehicle seats are outpacing luxury versions when it comes to customer satisfaction, according JD Power research.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Digitalby Lauren LawrenceAugust 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of the exterior of a recently purchased Mazda car dealership with cars for sale parked in front
Industryby Hannah MitchellAugust 3, 2026

Texas Dealerships Rebranded After Sale

The Norm Reeves group of stores had owned the three rooftops in the greater Dallas-Fort Worth metro area that now operate under a homegrown group’s signature.

Read More →
Man climbing ladder in front of mountain landscape.
Auto Financeby Lauren LawrenceAugust 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Ad Loading...
The words 'Team Work" written on a digital blackboard with writing implements and other office supplies around it
Industryby Hannah MitchellAugust 1, 2026

All on One Team

Since finance-and-insurance was added to the auto dealership, most stores’ F&I teams have been separated from sales like a car’s trunk is separated from the engine. It doesn’t have to – and shouldn’t – be that way.

Read More →