AutoNation to Cut Spending on Third-Party Lead Providers
The dealer group reported this week that its F&I operations achieved a record per-copy average of $1,401 in the third quarter. Officials also announced plans to cut spending on third-party lead providers 'every quarter' in order to invest in its own online presence.
FORT LAUDERDALE, Fla. — AutoNation reported record F&I gross profit per vehicle retailed, with the dealer group’s F&I operations now averaging $1,401 per copy. The gain in back-end profitability, along with strong performances in used- and new-vehicles sales as well as parts and service, drove a 10% increase in third-quarter revenue from last year.
AutoNation President and COO Mike Maroone told callers during a quarterly earnings conference call Tuesday that the increase in F&I profit — up $51 from a year ago — is “almost totally driven by product penetration.”
“Our finance reserve is less than $500 of the $1,400,” he said, noting that the group has narrowed down its F&I product lineup. “And we continue to make really good progress in really presenting customers with value-added products.”
Mike Jackson, AutoNation’s chairman and CEO, also commented on the attention the Consumer Financial Protection Bureau is paying to subprime auto financing. Over the summer, about the time major newspapers like The New York Times raised concerns about a possible subprime auto bubble, the bureau began issuing subpoenas to finance sources, requesting documents related to subprime auto loans.
“People are paying off their car loans at record levels of reliability,” he said, noting that there isn’t overdependence for subprime financing in the new-car market. “Even though the average loan is 63 months, they’re being paid off in less than 40 months. So the car payment remains their first payment made in the household.”
He added that the group has not received any updates on the CFPB’s plans going forward, noting, “We’re also just as diligent on the compliance side because we want to make sure it’s done right and are really pleased with our total efforts in customer financial services.”
The executive also offered an update on its digital drive, saying that AutoNation will launch Smart Choice pricing starting in the South Florida market in December. “That will be very close to a no-haggle pricing as you can get very little negotiation in,” he explained.
Back in April, the group put third-party lead providers on notice; officials saying during the group’s first-quarter investor call that they were considering shifting AutoNation’s digital marketing investments away from third-party lead providers and toward its own website.
“We think that’s where you need to be in the marketplace,” Jackson said on Tuesday. “And we think we have a tremendous advantage over the [third-party sites] like Edmunds in that they attract traffic to their sites … then they sell that customer to multiple dealers which then results in quite a bit of negotiation in haggling.”
He added that the group would also enjoy a better handoff between its site and stores. AutoNation plans to cut spending on third-party lead providers each quarter in order to invest in the company’s own online presence.
Maroone added: “… We’re really trying to gage results measuring everything we do and are very pleased thus far.”
Also during the call, the dealer group reported a third quarter net income from continuing operations of $107 million, or $0.90 per share — a record 20% improvement on a per-share basis over the same quarter last year. Revenue totaled $4.9 billion, up from $4.5 billion in the year-ago period, while retail new-vehicle unit sales increased 9% overall and 7% on a same store basis. As for used vehicles, sales increased 7% overall and 6% on a same store basis.
Additionally, AutoNation completed its acquisition of Seattle’s Mercedes Benz of Belleview, Barrier, Audi, Barrier Porsche and Barrier Volvo during the quarter. The group will also open a new Porsche franchise in Orange County, Calif., which is expected to open in 2016. Expected revenues for the new store are expected to be approximately $100 million.
More Auto Finance

Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →
Permission or Approval: When to Notify Finance Sources
Credit card down payments, multiple vehicle purchases and even straw purchases can be completed without committing bank fraud, as long as you tell the bank first.
Read More →
At-Risk Auto Borrowers Drive Looser Credit Access
Cox Automotive’s index shows the subprime segment, long loan terms, negative-equity borrowers and down payment amounts all grew in February despite ever-higher vehicle prices.
Read More →
Auto Loan Forecast Bucks Market Trend
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Auto Credit More Plentiful
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
Auto Loans Long as Stretch Limos
More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.
Read More →
AutoPayPlus Launches RePayPlus
The reinsured biweekly payment program offers auto dealers with customer retention and reinsurance structure.
Read More →