NEW YORK — Sparta Commercial Services Inc., a financial services company, today announced the appointment of Bill Kenney as vice president of client development.

Kenney has over 16 years of experience in the financial services sector of the powersports industry, most recently with GE Money, where he served as national program manager since 2001. In that role, Kenney was responsible for managing the national consumer finance programs for some of the leading manufacturers in the powersports industry. These clients included BRP, Honda Motorcycles, and Ducati North America.

Prior to his tenure at GE Money, Kenney served as national sales manager for Transamerica Retail Financial Services for three years, where he worked closely with Honda Motorcycles to introduce their revolving Honda Card Program.

Earlier in his career, Kenney also served in a variety of roles with Chase Merchant Services and Household Retail Services (currently HSBC), where he managed the relationships with Kawasaki Motors Corporation USA and Bombardier Inc., two of Household's largest and oldest customers.

"Bill Kenney brings with him a truly outstanding background in the financial services sector of the powersports industry. The quality of the relationships he's developed over the years with some of the largest powersports manufacturers and their dealer networks will be very valuable to our organization,” said Anthony Havens, Sparta Commercial's CEO.

“His skills and knowledge of the intricacies of consumer retail lending and underwriting, risk assessment, and specialty finance programs will greatly benefit Sparta and our dealer network. We are very enthusiastic about Bill becoming a part of our dedicated management team and we're confident that his contributions will be significant."