Black Book Online Expands Partnership with Asbury Automotive Group
Black Book Online’s lead-generator tool will be featured on 52 of Asbury Automotive Group’s Websites. The module collects information such as the make and model a consumer is interested in, the value of the customer's trade-in and an estimate of the customer’s credit score.
BOCA RATON, Fla.— Black Book Online has expanded its relationship with Asbury Automotive Group and will have its Activator Complete lead-generating module on Websites for 52 of the dealer group’s retail outlets.
“Activator Complete puts the information customers need right at their fingertips, and tells our dealers what they need to know to make the car-buying process as efficient and enjoyable as possible,” said Bob Murray, director of operational marketing.
Activator Completecollects information such as the make and model a consumer is interested in, the vehicle’s trade-in value and an estimate of the customer’s credit score. In collecting this information, Black Book Online provides dealers with leads generated directly from a dealer’s own Website.
“We’re delighted that Asbury will be featuring Activator Complete on so many of its retail store Websites,” said Mike McFall, president of Black Book Online. “The product is an exceptional way to foster relationships mutually beneficial to both the dealer and the consumer. We couldn’t be more pleased that such a dynamic organization is joining our expanding client roster.”
For more information, visit www.blackbookonline.com/product.
More Auto Finance
Interest Rates Further Squeeze Auto Consumers
Last month’s hike and a potential second increase this month add to a growing list of inflation woes that could continue to dent overall car sales.
Read More →
Mind Your Process
Consistent steps taken in various aspects of the F&I office can make valuable differences over time, similar to an outline for a best-selling book.
Read More →
Top Five Credit Application Fraud Flags
Compliance audits regularly reveal bad habits that can lead to fraud charges and should have been stamped out decades ago.
Read More →
More Auto Loans for the Taking in August
Riskier categories were on the uptick for the month as lenders loosened access in several areas while balancing out the exposure in another, Cox Automotive reported.
Read More →
July Was Hot for Auto Borrowers
Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Auto Refi Savings Surge
Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.
Read More →
Subaru Enters Lending Business
The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →