CFPB Urges Fifth Third Bank to Cap Dealer Markup
The Wall Street Journal reported this week that the CFPB is urging Fifth Third Bank to cap dealer markup as part of a potential settlement with the regulator.

Source: Flickr
CINCINNATI — The Consumer Financial Protection Bureau (CFPB) is putting pressure on Fifth Third Bank to change its dealer markup policy as part of a potential settlement, according to the Wall Street Journal.
The news source, which cited “people familiar with the matter,” reported Aug. 5 that the CFPB is asking the Fifth Third Bank to reduce the amount it allows its dealer partners to mark up the interest rates on retail installment sales contracts as compensation for arranging financing for car buyers. Agreeing to the regulator’s terms, those sources said, would result in a lower monetary settlement.
The CFPB has made it clear that it believes policies allowing dealer discretion result in minority car buyers paying higher interest rates for auto loans than white buyers. Last month, the CFPB and the Department of Justice (DOJ) reached a $24 million settlement with Honda Finance over allegations that its auto lending practices resulted in thousands of African-American, Hispanic, and Asian and Pacific Islander customers paying higher rates. As part of the settlement, the captive capped dealer markups at 1.25% above the buy rate for auto loans with terms of five years or less, and 1% for auto loans with longer terms.
Fifth Third Bank has been monitoring the effect of its dealer markup policy since the summer of 2013. That’s when the finance source issued a letter to its dealer partners stating that it would regularly review auto loans to “ensure that dealer reserve (markup) is not applied disproportionately based on an applicant’s race.” A year later, the bank announced in a regulatory filing that it was under investigation by the DOJ to determine whether it engaged in discriminatory auto lending practices.
The Wall Street Journal’s sources were unsure of the amount of the bank’s potential settlement with the CFPB, or whether it would agree to the bureau’s terms.
Fifth Third Bank declined to comment on the matter.
To read the full story, click here.
More Auto Finance

Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →