San Francisco ─ Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., announced the launch of PaymentDriver, a solution offering an online finance payment calculation service for automotive industry portals and Websites. 

The new solution, which was on display at the 2011 NADA Conference and Expo, gives consumers the ability to generate accurate monthly payments for specific vehicles based on the most current finance rates and residuals available from a dealership’s finance partners.

Built as a Web service, PaymentDriver can be seamlessly integrated into online vehicle research and inventory workflows on portals, manufacturer and dealer Websites as well as mobile applications. Retailers have the ability to customize lender and rate choices to provide round-the-clock access to the best available rates and programs.

“A monthly payment is the key to vehicle affordability rather than the MSRP price tag, and that calculation must be accurate,” said Amit Maheshwari, general manager of DealerTrack Data Services. “Together with DealerTrack’s newly released CreditOnline product, a new solution enabling a consumer to complete a credit application directly from a dealership’s Website, PaymentDriver can help deliver an engaging online financing experience that converts online consumers into highly qualified prospects.”