FI showroom red and grey logo
MenuMENU
SearchSEARCH

CNW: Key Data Points Point to a Rough June

Several indicators in the first few weeks of June, including floor traffic, incentives levels and closing ratios, point to a rough road ahead for sales this month, according to CNW Research’s latest Retail Automotive Summary.

by Staff
June 14, 2011
3 min to read


Several indicators in the first few weeks of June, including floor traffic, incentives levels, and closing ratios, point to a rough road ahead for sales this month, according to CNW Research’s latest Retail Automotive Summary.

Compared with last year, floor traffic dropped 5.9 percent for the first half of the month. The report attributed the drop to the impact the March 11 earthquake is having on Japanese import brands. Additionally, closing ratios were down more than 8 percent vs. the same period last year, and 7.7 percent from May. Brands Hyundia-Kia, Ford and Chevrolet were able to buck the negative trend, reported CNW.

Ad Loading...

“Typically, when floor traffic slips, closing ratios are either flat or up because those who remain in the market are more likely to buy. Put simply, closing ratios should increase against a smaller more motivated base. Not so thus far in June,” CNW’s Art Spinella wrote.

Spinella also noted that confidence levels continue to weaken. CNW’s Jitters index, which measures concerns about home-centric issues, reflected a 1 percent month-over-month increase. The index showed improvement in categories such as “Federal Taxes,” “Child’s Education” and “Investments,” but other key categories, such as “Food Prices” and “Fuel Costs,” worsened.

A look at FICO scores, which registered their first month-over-month increase since January, also revealed just how skittish consumers are. “Two parts to the increase: Lower scoring consumers stayed away from dealerships and, simultaneously, some credit sources tightened up on their approvals,” Spinella wrote. “The increase in FICO may just be a blip, but it is one that the auto industry doesn’t need at the moment.”

The good news is subprime approvals continue to increase, jumping more than 90 percent from record lows in 2010. However, subprime approvals suffered their first month-over-month decline from May to June, with approvals dropping from 10.9 percent to 10.2 percent.

If June sales fall below the 1 million-unit mark for June, Spinella said he expects automakers to increase incentive spending as they did in May. Incentives for the previous month included higher-than-book trade values, cash from profits and discounts for lower scoring customers.

Ad Loading...

Currently, June sales are running at a 77.5 percent rate, up from May’s 72.4 percent and a recession-low of 52 percent in April 2009. Spinella noted that Ford has pulled back on fleet sales of the all-new Explorer because of heavy consumer demand, while Chevrolet diverted some production from fleet to retail for the same reason. Toyota and Honda dealers have all but stopped deliveries to business fleets at the local level, wrote Spinella.

“May was bad and the month-over-month data show exactly where the problem was. Aside from slow floor traffic and flattening closing ratios, Toyota and Honda supply problems hammered overall sales,” wrote Spinella, who noted that both companies suffered 32 and 27 percent declines in month-over-month sales, respectively. “And now Toyota is saying it may be until the end of the year before production gets back on track. Meanwhile, the Detroit Three took advantage of their Asian rivals’ problems and gained ground in month-over-month sales versus the industry.”

More Auto Finance

Two men in suit jackets shaking hands in front of a new-looking white vehicle
Auto Financeby Hannah MitchellJuly 15, 2026

Auto Credit Plentiful

June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.

Read More →
Woman's hands holding an wallet empty of cash
Auto Financeby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Three men smiling for headshots
Auto Financeby Lauren LawrenceJuly 1, 2026

Porsche Financial Services Shifts Structure

After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.

Read More →
Ad Loading...
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Photo of man holding a car key
Auto Financeby Hannah MitchellJune 17, 2026

New Cars a Tad More Affordable

May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.

Read More →
Ad Loading...
Photo of a white toy car next to piles of coins
Auto Financeby Hannah MitchellJune 8, 2026

First-Quarter Sees Long Auto Loan Growth

Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.

Read More →
Assurant, Mastering Credit Friction, Sales Series, Expert Trainer Josh Krach
Auto FinanceMay 29, 2026

Mastering Credit Friction

In this video, Josh Krach explains how to turn credit friction into an advantage.

Read More →
Couple talking with auto salesman next to new car inside dealership
Auto Financeby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Photo of a loan contract on a desk
Auto Financeby Hannah MitchellMay 13, 2026

Auto Lenders, Consumers on a Tightrope

April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.

Read More →