Connection Drives Consideration
Convenience and safety are top priorities for American drivers when it comes to connected vehicles and the services they expect with their next car.

Fifty-one percent of survey respondents said connected features would influence their decision to buy a different make, model, or higher trim level.
Pexels/Vladimir Srajber
Connected vehicle technology is becoming the norm, especially for younger American drivers.
A new survey by Verra Mobility Corporation found that 72% of drivers expect their next vehicle to “function like a smartphone, with apps and services built in.”
The services that consumers valued most included:
- Their vehicle proactively offering trip suggestions such as locating parking, fuel or charging stations, and handling toll transactions
- Not having to connect a smartphone every time they get in the vehicle
- The vehicle automatically paying for tolls and parking
“The story of this year's survey is that consumers have arrived at the connected vehicle category, and they're bringing real expectations with them," said Verra Mobility vice president of innovation Cathi Chinn.
And those expectations are driving their purchasing decisions. Fifty-one percent of survey respondents said connected features would influence their decision to buy a different make, model, or higher trim level.
But trust in the data sharing required for connected services is a major consideration for drivers. Fifty-four percent of respondents expressed at least some concern about vehicle data collection processes. And only 14% said they fully understand what data their vehicle collects.
Despite this concern, 54% of drivers said they already use at least one manufacturer-provided connected service. But that number varies based on age demographics. Sixty-seven percent of the youngest generation of buyers, aged 18-24, actively use at least one connected service. Meanwhile, only 44% of buyers aged 55-64 reported the same usage.
Generation Z also had the highest rate of respondents who said that connected features would influence their vehicle purchase and that the concept of an in-vehicle digital wallet is appealing.
More Industry

New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Auto Nameplate Loyalty Holds in Tough Times
Consumers have been faithful to brands despite financial pressures, and JD Power says that’s because automakers have made some wise moves.
Read More →
Top New Jersey RV Store Sells
Myer’s RV Superstore is expanding its footprint in the state with two new locations that it acquired from Ed Hutchinson Jr.
Read More →
Alliance Analyzes Technician Pipeline
A new industry report examines the state of skilled trades in the U.S. and details the drivers of demand for automotive repair and how technicians enter and grow in the workforce.
Read More →
Luxury Rooftop Changes Hands
Genesis of Glenview is getting a new owner and a new location, but its name will stay the same.
Read More →
Future-Proof Your Business
A new industry outlook details several ways that automotive companies can use the rise in artificial intelligence and advanced technologies to their advantage.
Read More →
Dealership Buy-Sells Keep Going Up
First-half transactions reflect continued high appetite for acquisitions despite falling profits, the most sought-after franchises bringing record prices.
Read More →
California Makes Electric Moves
New laws in the Golden State aim to advance consumer access to public electric-vehicle chargers and reduce costs and barriers to its infrastructure.
Read More →
Rare Earths Independence
Automakers seek alternatives to sourcing battery raw materials in volatile markets roiled by trade wars and disrupted supply chains.
Read More →