DrivingSales Acquires Revenue Guru
DrivingSales announced that it has acquired Revenue Guru and will bring on founder Dennis Galbraith to lead and develop DrivingSales’ new research and data division.
SALT LAKE CITY — DrivingSales announced that it has acquired Revenue Guru, a consulting, training and research company. As part of the acquisition, Revenue Guru founder and veteran automotive digital marketing expert Dennis Galbraith will join DrivingSales to lead and develop its new research and data division.
"Without question, Dennis Galbraith is one of the leading marketing thinkers and analysts in our industry, and, along with Revenue Guru, brings further depth and breadth to our training and business intelligence initiatives," said Jared Hamilton, DrivingSales CEO and founder. "No one understands marketing data research better, has a clearer view of trends (before they unfold), or knows how to drive traffic better than Dennis."
Galbraith's more than 11 years of experience in automotive digital marketing includes tenures J.D. Power and Associates automotive internet division and a stint as an advertising and training executive at Cars.com.
"I am proud to join a company driven by a passion for helping dealers, by a belief in the power of data and research to drive informed and profitable decisions, and, importantly, a company that doesn't wait for the market to move but seeks to move the market," Galbraith said. "Marketing at the Tier 3 level has long needed a research organization dedicated to it — one that can go beyond opinions and deliver the hard facts and actionable solutions from an unbiased platform."
Galbraith also has taught marketing for the NADA Academy and served the auto industry through the 1990s as the owner of Dennis Galbraith Marketing Services.
More Auto Finance
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →