DETROIT — General Motors named Mark Rainey director of dealer development. In this role, he will be responsible for the growth of minority and female dealers within the automaker's U.S.-based Chevrolet, Buick-GMC and Cadillac dealer networks, according to the company.

Additionally, he will be the company’s liaison with internal and external advocacy groups, which include the General Motors Minority Dealer Advisory Council, the Women Dealer Advisory Council, the General Motors Minority Automobile Dealers Association (GMMDA) and Rainbow PUSH.

“Mark will help us build on GM’s decades-long commitment to create a distribution network that reflects the incredible diversity of our customer base,” said Eric Peterson, U.S. vice president of Diversity Dealer Relation.

Before joining GM, Rainey worked at Nissan North American Inc. leading dealer development efforts. He also has experience in sales, marketing assignments and as a dealership general manager.